The Challenge

TM Forum is at the centre of the modern world - their members form the networks that power every remote communication and every online interaction. The Forum is a place where the largest communications companies in the world can come together to share ideas, share new technologies and to create the kind of standardisation that allows us to use the same mobile device in every country we visit, rather than having to buy a new one every single time we cross the channel.

The Task

Overly the last 30 years, TM Forum has grown because technology has evolved. What was once a niche business area is now fundamental to almost every single person both in developed and developing countries. And that means that the scope has significantly broadened and the subject areas have become increasingly complicated.

I have been working with Micro and TM Forum to begin understanding an audience that has grown and evolved over the last 30 years.

The Output

I have run strategy sessions to help identify key audience segments and how to interact with them as TM Forum’s output becomes increasingly relevant to a much broader group of people.

I have also created campaign strategy for engagement events and social strategies to back these events up.

The website that lives at the heart of the TM Forum experience is vast and I have been helping Micro to work through the site, making sure the information that is presented is relevant to the target audience we need to hit.