About
Hi! I’m Jon Groom, a Creative Director and Creative Strategist.
A bit about me - I started off as a copywriter for boutique agencies in London (Rubber Republic, Maverick) and then joined a group agency (Publicis London) as one half of a creative team.
During the next few years I won a number of awards for my work with the Army (Start Thinking Soldier) a project that introduced me to amazing new areas of creativity including game design and cross media integration. My creative partner and I then won several more awards for our work on the digital element of the Renault Megane Experiment.
After this I worked for several more group agencies (Ogilvy, Fallon etc) before coming to the conclusion that insights should be aligned more closely with creative. I founded an agency called Cutter & Savage in Farringdon and we worked with the Handmade Collective, an organisation of multi-disciplinary agencies, on a broad range of BAT brands (BAT Leaf, Dunhill, Kent).
After a few more years I wanted a different pace of life and so moved up to the beautiful town of Stamford, 100 miles north of London. There I co-founded Strawman, a lead creative and strategic agency that delivered London quality work to companies outside of the capital.
Over a ten year period we grew from a two man team to an office in Stamford and one with our biggest client (Swinkels Family Brewers) in Eindhoven.
During this period I hired teams, put together a client services and PM department, pitched and won a lot of new business (Bavaria UK, Bavaria Global, Woolroom, Penetsec, Alltech, Molson Coors). I learnt a lot.
I also began to ramp up my client management and strategy skills.
From that point forward I began to develop a hybrid strategic/creative approach to get the best results for my clients.
I currently still work with Strawman as well as working as a strategic consultant for the tech sector through Micro (TM Forum) and as a creative consultant for Arla’s inhouse agency ‘The Barn’ (Lurpak, Castello, Jord, Cocio).
If you’d like to know more, just get in touch!
AWARDS
D&AD
1 Graphite Pencil
1 Wood
Campaign Big Awards
1 Gold (Direct Campaign)
Cannes Lions
1 silver (Titanium & Integrated)
1 nomination (Titanium & Integrated)
Creative Circle
1 Best Multimedia Campaign
1 Best Viral Marketing
London International
Games (Bronze)
The One Show
Merit
Webby
1 Win
1 Honoree
RAD, IAB, Revolution, Eurobest, NMA, FITC, CiPD, AME.
AGENCIES
The Barn @Arla We Love MicroStrawman.agencyIsobar UKCutter & SavageSapientNitroVCCP DigitalFallonOgilvy ActionPublicis LondonMaverick MediaRubber Republic