Renault
We noticed a strong statistical relationship between towns with higher Renault Mégane sales and those with higher rates of fertility, happiness and life expectancy. Coincidence? The Mégane Experiment is the true story of one man's journey to discover whether a car can change a town
Online
Users were encouraged to continue their journey online to discover their level of happiness. These included gaming mechanics and using your facebook friends as betting chips to help spread the word on social channels.
The campaign won multiple awards and gained huge traction in the press.