The Challenge
Far Cry 6 is a huge property, and Uno had secured the rights to a unique ‘Yara’ style Uno DLC.
I had to create a script that trod carefully – Far Cry is not a game for children, and yet this game would have a Pegi 3 rating.
My task was to bring the fun and excitement of the Far Cry series to an audience much too young to deal with any of the adult themes.
I wrote the script for the advert which was then performed by one of the incredible voice actors from the game.
The results were so good that I was later asked to create a similar spot for the Assassins Creed Valhalla DLC.