The Challenge
To support the launch of the Lurpak Musical Advert ‘When in doubt, just cook’ – worked with the team the inhouse agency at Arla Foods in Denmark (The Barn) to create supporting social, digital, print and shopper assets, including the Christmas campaign.
As part of the process I had to find a line that would bring it all together, including the ‘showtime’ identity that brought it within the main campaign.
