The Challenge
‘Get us more traction on our socials’ they said. ‘Get us noticed’ they said.
So, we came up with the ‘You deserve it’ campaign for easyjet.
This competition asked the Great British pubic one simple question – why do you deserve a free holiday?
We created a campaign based around sample entries that were as brutal as possible – and the result? Massive levels of interaction with easyjet’s facebook audience and building a brand sense of humour that still exists today.
