The Challenge
Lacons is a beer that has been brought back from the brink by an incredible team. A hundred years ago it was the dominant beer and pub chain in the Great Yarmouth and Norfolk area, but after being bought out and asset stripped in 1968, it ceased to exist.
In 2013, it was brought back to life and we wanted to help it find its perfect identity. To do that we got involved in some serious research and competitor analysis.
Our Approach
Many English beers have tried to own the heritage brand space, but very few, if any, have tried to own the ‘seaside’ space. And we noted that the Lacons brewery is not far from Yarmouth’s iconic and very old fun park. So, we created the ‘brew beside the seaside’ concept to give the brand an ownable, standout position.
For the concepts we used artwork from the 1950s American artist, Normal Rockwell, which, should the project have gone ahead, have been replaced with commissioned artwork in the same style.
