The Challenge
We noticed a strong statistical relationship between towns with higher Renault Mégane sales and those with higher rates of fertility, happiness and life expectancy. Coincidence? The Mégane Experiment is the true story of one man’s journey to discover whether a car can change a town.
Our Approach
The campaign got huge publicity (upsetting the Daily Mail in particular) and garnered a massive amount of noise for the launch for the new Megane. The campaign also picked up a number of awards and nominations.
“The website and tools you’ve given
- Lucas Antony,CEO at Bara Co. -
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”
